123hb Privacy Policy – Personal Data Protection for Malaysian Users

1 Introduction

123hb ("we", "platform", "company") are committed to protecting the privacy of every user on our online betting platform. This Privacy Policy is formulated in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and aims to provide full transparency to users on how we handle their personal information.

When you register an account, make a deposit using Touch 'n Go eWallet, GrabPay, or FPX, or use live casino services, football match odds, or e-sports at 123hb, you are entrusting us with your personal information. We do not take this responsibility lightly. Every piece of data you provide will be handled with care, stored securely, and used only for legitimate and stated purposes.

This Privacy Policy applies to all users of the 123hb, including website visitors, registered users, and anyone who interacts with our customer support services.

2 Types of Information We Collect

123hb collects various categories of personal information depending on how you interact with our platform. The information collected falls under two main categories:

A. Information You Provide Directly:

• Full name as stated on your identification card (MyKad).
• Identity card number (MyKad) or passport number.
• Email address and mobile phone number.
• Date of birth for age verification purposes.
• Residential address in Malaysia.
• Bank account or e-wallet details (Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow) for deposit and withdrawal purposes.
• Identity verification documents uploaded during the KYC (Know Your Customer) process.

B. Automatically Collected Information:

• IP address and geographic location (city/state level).
• Device type, operating system, and web browser used.
• Activity log data including pages visited, access times, and in-platform actions.
• Cookie data and similar tracking technologies.
• Betting history and financial transaction records within the platform.

3 How We Collect Data

123hb collects personal information through the following channels:

• Registration Form: When you create a new account at 123hb, you will be asked to provide basic details such as your name, email address, phone number, and date of birth.
• KYC Process: During identity verification, you will need to upload a copy of your MyKad or passport to ensure your account is legitimate and secure.
• Financial Transactions: When you make a deposit via Maybank2u, CIMB Clicks, DuitNow, or any other supported payment method, your transaction details are automatically recorded.
• Customer Support Interactions: Conversations via live chat or email with the support team 123hb may contain personal information that you have voluntarily shared.
• Cookies & Tracking Technologies: Our platform uses cookies to remember your preferences, analyse website usage, and improve the overall user experience.
• Authorised Third Parties: In certain circumstances, 123hb may receive information from payment service providers or authorised KYC partners for identity verification purposes.

4 Purpose of Data Use

Personal information collected by 123hb is used solely for legitimate and necessary purposes. The table below provides a brief overview of how data is used:

123hb will not use your personal data for third-party marketing purposes without your consent. Any marketing communications sent by us relate solely to our own products and promotions 123hb itself, and you may opt out of such communications at any time through your account settings.

5 Data Sharing & Disclosure

123hb does not sell or rent your personal information to any third party. However, in certain limited circumstances, we may need to share your information with the following parties:

• Payment Service Providers: To process your financial transactions via FPX, Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, or DuitNow, the necessary transaction details will be shared with the respective providers. All such providers are bound by strict confidentiality agreements.
• KYC Service Providers: To verify your identity in accordance with legal requirements, 123hb may engage third-party services that specialise in digital identity verification. These providers receive only the data required for verification purposes.
• Statutory Authorities: 123hb is required to disclose personal information to Malaysian regulatory authorities (such as Bank Negara Malaysia, PDRM, or tax authorities) where mandated by law, court order, or to investigate fraud and money laundering activities.
• Technology Partners: Technical infrastructure providers, cloud services, and cybersecurity partners that help us operate our platform securely. All such partners are bound by strict data protection agreements.

In all of the above situations, 123hb ensures that only the minimum necessary information is shared, and all recipients are required to uphold high standards of security and confidentiality.

6 Data Security

Protecting your personal data from unauthorised access, alteration, disclosure, or destruction is a core technical priority of 123hb. The security measures we have in place include:

• 256-bit SSL/TLS Encryption: All data transmitted between your browser and the 123hb is encrypted using industry-standard encryption technology.
• Encryption of Stored Data: Sensitive information such as passwords (stored in hashed form), MyKad numbers, and banking details are encrypted at rest.
• Strict Access Controls: Only authorised personnel who require access to perform their duties are permitted to access users' personal data.
• 24/7 Monitoring: A continuous security monitoring system to detect and respond to cyber threats in real time.
• Regular Security Audits: 123hb conducts regular security audits and penetration testing to identify and address system vulnerabilities.
• Two-Factor Authentication (2FA): We encourage all users to enable 2FA for an added layer of protection on their accounts.

While we take all reasonable precautions, no security system can be guaranteed to be 100% secure. Should any security incident occur that affects your data, 123hb will promptly notify you and the relevant authorities in accordance with PDPA requirements.

7 Data Retention & Deletion

123hb retains your personal information only for as long as necessary for the purposes outlined in this Privacy Policy, or as required by Malaysian law. Our data retention periods are as follows:

• Active Account Data: Retained for as long as your account remains active on the platform 123hb.
• Financial Transaction Data: Retained for a minimum of 7 years from the transaction date, in accordance with Malaysia's financial and tax regulatory requirements.
• KYC & Identity Verification Data: Retained for 5 years after account closure or the date of the last transaction, whichever is later.
• Activity Logs & Technical Data: Retained for 12 months for analytics and security purposes.
• Marketing Data (if consented): Retained until you withdraw your consent or close your account.

Upon expiry of the retention period, your data will be securely disposed of using appropriate methods to ensure it cannot be recovered or misused.

8 User Rights Over Personal Data

Under Malaysia's PDPA and 123hb, you have the following rights regarding your personal data:

To exercise any of the above rights, please contact our data protection team 123hb via email at support@123hb.net. We will respond within 30 business days from the date your request is received.

9 Cookies & Tracking Technologies

Platform 123hb uses cookies and similar tracking technologies to enhance the user experience. The types of cookies we use include:

• Essential Cookies: Required for core platform functions such as login, user sessions, and security. These cookies cannot be disabled without affecting site functionality.
• Preference Cookies: Saves your preferences such as language and display settings to provide a more personalised experience.
• Analytics Cookies: Helps us understand how users interact with the platform for continuous improvement purposes. Data collected is anonymised.
• Security Cookies: Used to detect suspicious activity and protect user accounts from threats such as CSRF attacks and bot activity.

You can manage cookies through your web browser settings. However, disabling certain cookies may affect the functionality or performance of the platform 123hb. By continuing to use our platform after the cookie notification is displayed, you are considered to have consented to our use of cookies.

10 Children's Privacy

Platform 123hb is intended for individuals aged 18 and above. We do not knowingly collect or process personal information from anyone under the age of 18. Should we discover that a child's personal data has been collected without our knowledge, we will take immediate steps to delete that data and close the associated account.

Parents or guardians who believe their child has registered or is using the platform 123hb without authorisation is urged to contact us immediately at support@123hb.net for immediate action.

11 Changes to This Privacy Policy

123hb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our privacy practices, legal requirements, or the services we offer. When significant changes are made, we will:

• Updating the "Last Updated" date at the top of this page.
• Displaying in-platform notifications to inform users of significant changes.
• Sending notification emails to registered users for changes that materially affect their privacy rights.

We encourage you to review this Privacy Policy page periodically. Continued use of the 123hb after the changes take effect will be considered acceptance of the updated policy.

12 Contact Us

If you have any questions or concerns, or wish to exercise your privacy rights, please contact our Data Protection Officer 123hb via:

• Email: support@123hb.net — response within 3 business days.
• Live Chat: Available 24/7 via the 123hb — ideal for quick general enquiries.

When submitting a privacy-related request, please provide your full name, account number, and a clear description of your request. This helps us process it more accurately and efficiently. We are committed to protecting the privacy of every user 123hb in Malaysia to the highest standards we can deliver.